What’s a company with a bad reputation in environmental circles to do? How about adopting one of the most beloved icons in that movement as its own. Introducing LoraxAG.
The Lorax is a character from the children’s book “The Lorax” by Dr. Seuss, who speaks for the trees and is an advocate for environmental protection.
LoraxAG is a “clean coal” company. Clean coal technology refers to the processes used to reduce the environmental impact of coal mining and use, but the term “clean coal” has been criticized by some as a misleading marketing term.
LoraxAG used the name “Lorax” to evoke positive associations with environmental protection.
Greenwashing is when companies make false or misleading claims about how “green” or environmentally friendly their products are, in an attempt to appear more attractive to eco-conscious consumers. Basically, it’s like they’re putting on a green disguise to sell more stuff.
For example, a product might be marketed as “organic” without actually meeting the criteria for organic certification, or a company might claim that a product is “biodegradable” without providing any scientific evidence to support the claim. Companies do this because they know that consumers are becoming more environmentally conscious and they want to cash in on that trend.
But here’s the thing, greenwashing can be pretty sneaky. So, it’s important for consumers to be aware of these false claims and do their research before buying products that are marketed as environmentally friendly. To avoid falling for greenwashing, look for third-party certifications, such as the USDA Organic seal, or do some research on the company’s environmental practices and policies.
We need more Lorax.
Now the question is,
Are you a Lorax?
Yes, I am the Lorax who speaks for the trees, which you seem to be chopping as fast as you please. But I’m also in charge of the brown Bar-ba-loots, who played in the shade in their Bar-ba-loot suits and happily lived eating truffula fruits. Now, thanks to your hacking my trees to the ground, there’s not enough truffula fruit to go ’round!
They loved living here. But I can’t let them stay. They’ll have to find food, and I hope that they may. Good luck, boys! Good luck!
Or are you a Onceler?
Now, you listen to me, Pop, while I blow my top! Trees? Ha! You speak for the trees? Well I speak for men, and human opportunities! For your information, you Lorax, I’m figgering on biggering and biggering, and biggering, and BIGGERING, turning MORE truffula trees into thneeds! Which everyone, everyone, EVERYONE NEEDS!
Then, oh, baby, oh! How my business did grow! Now chopping trees one at a time was too slow! So I promptly invented my Super-Axe-Hacker, which whacked off four truffula trees in one smacker! We were making thneeds four times as fast as before! And my profits, incidentally, were soaring galore!
We need more Lorax.
Every time you raise your voice to help wildlife and natural areas, you are a Lorax.
Every time you volunteer at your local nature center, wildlife refuge, or national park, you are a Lorax.
And every time you create habitat in your wildlife garden, you are a Lorax.